Joana Afonso Dias is a Lecturer from the Department of Marketing of INUAF where she teaches Market Research. She is also a PhD student at the Huelva University and her research focus is Golf and Information Systems. She has a master on Golf and Web Design from Huelva University and two specializations one in Marketing from Portuguese Catholic University and the other in Corporation and Information Systems from Évora University. She is a researcher from GAIM – Academic Group of Research and Marketing from INUAF.